The sensitivity segment has quadrupled in the past two years, due to the aggressive marketing effort of both GSK and Colgate.
Already a fifth of the nearly Rs 8,000 crore toothpaste market in India (around Rs 1,500 crore) is herbal with the segment estimated to become a fourth (or Rs 2,000 crore) in the next few years.
The oralcare major has kept its ears firmly to the ground, pushing products into the hinterland and is holding fort in urban India with innovation for continued volume growth.
If you are not happy with the price offered at buybacks, you could be in for a long haul.
Weak monsoon forecast rekindled fears of higher inflation.
Ajit Mishra, vice president, Research, Religare Broking, answers your queries:
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances